Helping a founder to build an advertising agency generating 8-figure revenue

“Our business wouldn’t be where it is today without Ross’s help. You’ll essentially be hiring a business partner, a plus-one, or a right-hand person… that’s invaluable to a quickly-growing business.”

— Conor O’Flaherty; Founder, Centus

Key outcomes of the Centus <> FlexOps partnership

  • Scaled from a team of 3 people to 40.

  • Established efficient processes and systems to run 10,000+ influencer sponsorships every year.

  • Grew agency billings from €2m to over €100 million.

  • 15x’d agency MRR between 2018 and 2020.

  • Built a team around Conor (the founder) who became significantly less stressed and could work solely on the key things

I started working with Centus in 2018. Its Founder, Conor, had established a great business. They’d billed just shy of $2m worth of sponsorships for their clients (brands) with content creators on YouTube.

The business had found its “product-market fit”, but it was growing quickly and unsustainably… and it was inconsistent.

In Conor’s own words, "…what happened next was remarkable, to be honest”

The Opportunity

Conor had set the foundations for what could become a successful company over time. However, he was:

  • Getting sucked into the day-to-day

  • Spending too much time doing things that weren’t important to him or the business

  • Constantly stressed - it was a matter of time before he wouldn't be able to keep the current state of operating up

Conor recognised a problem but saw it as an opportunity to get support — he brought Ross (FlexOps) into the business.

What did Ross do to help the business?

“He essentially helped me build a business that I didn’t have to work in, I was able to work on. I was able to focus on the new clients, the strategy and all of the things I enjoyed.”

“Anything I wasn’t good at, Ross was able to build a system around it or take over the operational side of it.“

“It became a much healthier and more valuable business.”

As a founder, Conor saw his business make more revenue, become more successful, and, most importantly, all while he was significantly less stressed.

What to expect

“Ross is extremely capable and competent [enough] to handle difficult situations or to prepare me to handle those in the most balanced way possible.”

“Another thing where he was helpful was in setting a purpose, a vision, and a goal.”

“When we started, I was very day-to-day, week-to-week, and didn’t know what was coming up other than we were growing quickly.

“He was able to help me make a plan for what we want to achieve and where we want to go. We ultimately accomplished all the goals we set.”

What did FlexOps and Centus achieve together?

  • Centus scaled from a team of 3 to 40 at its peak, operating efficiently at the 25-30 mark to run 10,000+ influencer sponsorships every year.

  • The business went from billing just shy of €2m worth of business to over €100 million.

  • The agency’s MRR experienced a 15x increase between 2018 and 2020.

  • Ross helped Conor (the Founder) set up a structure that meant he was significantly less stressed and could spend more time working on key things across the business.

  • The company - while based in Galway, Ireland - worked with over 175 of the world’s leading eCommerce and consumer brands like Headspace, Audible, Squarespace, Harry’s, Morning Brew, and many more.

Do you want to 10-15x your agency revenue over the next 2-3 years?

If you have the ambition to scale - just like Centus did over the last 4-5 years - book some time and we can see if there’s a way to help you.